{"id":"ENG-7","type":"engagement","title":"Category Report","created":"2026-07-20","status":"active","authors":["Upstream Zero"],"edges":[{"rel":"exercises","to":"CAP-2"}],"serves":"Organizations that want to understand how AI systems define and evaluate their category","requiresFromClient":"Category definition and the competitor set you want characterized","nonPromises":["We do not promise improved rankings, inclusion, or \"AI visibility\"","We describe how the category is interpreted today, not how to game it"],"productName":"Category Report","priceStart":"$2,500","priceUnit":"per market","timeline":"Approximately 2 weeks","idealCustomer":"Leadership teams entering, defending, or repositioning in a category who need to see how AI systems currently define the market and the buyer's problem.","businessOutcome":"See how AI reads your market today, and where your best openings are.","scopeOfWork":["Category characterization across major AI platforms","Competitive landscape","Buyer language research","Category definition","Emerging evaluation themes","Executive summary","60 minute strategy presentation"],"businessProblem":"We don't understand how AI sees our market.","pubState":"published","body":"A structured read of how AI systems currently define your category: how the\nbuyer's problem is framed, which companies are treated as credible\nsolutions, what language the market uses, and where the strongest openings\nsit. It is the fastest way to see the map before you commit to a route.\n\n## Deliverables\n\nAn executive presentation, a PDF report, and prioritized recommendations.\n\n*Created from the Upstream Zero commercial catalog. Raw evaluation outputs\nare retained privately and are not published.*","url":"/engagements/ENG-7","machineUrl":"/objects/ENG-7","referencedBy":[],"_meta":{"site":"Upstream Zero · Commercial Intelligence for AI-Mediated Commercial Evaluation","version":"0.1","note":"Claims are presented at their evidence tier; Narrated is the lowest. Verify by walking edges, not by trusting us."}}