concept

Machine representation

machine-representationstatus · active2026-07-13

Your company has two versions. One is written for people: the website, the marketing, the brand. One is written for machines: a structured account of what you actually do, the problems you solve, what you can back up, where your limits are. Most companies only maintain the first.

That second version is your machine representation, and your website is only one view of it. It isn't the source of truth. We hold ourselves to the same standard. Every object here is also available as JSON, the full graph is at /graph.json, and our own machine representation lives at /company.json.


This object references

Authors

Upstream Zero

Machine rendering

machine-representation.json