Talk to us

Start with your category, not a pitch.

A first conversation covers three things. There is no form and no funnel. Pick a time that works and we talk.


  1. 01

    Your evaluation context

    The category you compete in, who evaluates you today, and what you suspect is happening before buyers reach you.

  2. 02

    What is measurable now

    Every current capability comes with a clear note on how experimental it still is. You will hear what we cannot measure yet.

  3. 03

    Whether we should work together yet

    Sometimes the honest answer is not yet, and you deserve that in the first conversation rather than the last.

Worth bringing: your category definition, the competitors you are evaluated against, and anything an AI has said about you that prompted the visit.

Book a time

A 30 minute conversation, at a time you choose.

Bring your category and what you are seeing, and you will get a straight answer about whether this is measurable yet. Prefer to write first? Reach a person at hello@upstreamzero.com.

While you wait, the evidence is already public.

See what we have observed