Upstream Zero product
Evaluation Audit
“We spend on SEO, content, PR, and AI tools, but we don't know if any of it is helping us win.”
This is the process where a buyer, or an AI acting for a buyer, compares a large field of companies and narrows it down to a short list of recommendations, based on what the buyer needs. This product measures and diagnoses that process for your company.
The business outcome
See why competitors get recommended over you, where you're being cut, and what would change it.
Who it is for
Revenue, marketing, and category leaders investing in visibility, content, PR, and SEO who cannot tell whether any of it is influencing how AI systems evaluate them.
Scope of work
A defined question, a fixed scope, a useful answer.
- Multi-platform evaluation across major AI systems
- Recommendation analysis
- Competitor comparison
- Requirement analysis
- Selection observations
- Evidence review
- Prioritized recommendations
- Executive workshop
What this does not promise. We measure and diagnose. You receive evidence and a prioritized set of decisions, never a promise about what an AI system will do.
- · We do not promise improved rankings, inclusion, or "AI visibility"
- · We do not promise becoming the number one recommendation
- · We do not promise that observed behavior will persist across model updates
Start with your category.
We confirm category boundaries, complexity, and timing before any work begins.