concept

Competitor displacement

competitor-displacementstatus · No published evidence yet2026-07-24

How one vendor replaces another in the recommendation set.

Question
When a vendor is added or removed, which competitor takes its place, and what drives the substitution?

Research components

Answers business questions

  • Why did we disappear after follow-up questions?
  • What must become true to survive evaluation?
  • How do we measure whether our position improved?
  • How do AI systems evaluate and recommend vendors?

Competitor displacement studies substitution inside the recommendation set: when one vendor leaves or another enters, which competitor takes the place, and what drives the swap. It is the mirror image of elimination, seen from the vendor that benefits.

The core question is what governs which competitor replaces which. This component is defined but has no dedicated published run yet; it is named here so future work has a home.


Evidence in this component

What we have run, and what we have seen.

Related components

Relevant business questions

  • Why did another vendor become the recommendation?

This object references

Referenced by

Authors

Upstream Zero

Machine rendering

competitor-displacement.json