Upstream Zero product
Category Report
“We don't understand how AI sees our market.”
This is the process where a buyer, or an AI acting for a buyer, compares a large field of companies and narrows it down to a short list of recommendations, based on what the buyer needs. This product measures and diagnoses that process for your company.
The business outcome
See how AI reads your market today, and where your best openings are.
Who it is for
Leadership teams entering, defending, or repositioning in a category who need to see how AI systems currently define the market and the buyer's problem.
Scope of work
A defined question, a fixed scope, a useful answer.
- Category characterization across major AI platforms
- Competitive landscape
- Buyer language research
- Category definition
- Emerging evaluation themes
- Executive summary
- 60 minute strategy presentation
What this does not promise. We measure and diagnose. You receive evidence and a prioritized set of decisions, never a promise about what an AI system will do.
- · We do not promise improved rankings, inclusion, or "AI visibility"
- · We describe how the category is interpreted today, not how to game it
Start with your category.
We confirm category boundaries, complexity, and timing before any work begins.